We decided on a campaign - a fundraising strategy that could be held online and with people all across the world. Here, we would utilize her email list and social following to raise money. The problem was: she had an email list of only 240 people and a social following of about 2k - we had to grow both of those while simultaneously providing value to her current audience.
Read MoreA common struggle I see with organizations and especially new ones is bringing new audience members, aka potential donors, into their fold. Where do they find them? What if I told you that one of my solutions to this problem is sitting right under your nose, free and only requires 1hr/week? It’s Pinterest!
Read MoreI know you might be in the midst of planning your own upcoming virtual event so today, what I wanted to do, is share what I think is working best for those organizations innovating and pivoting to online.
Read MoreIn this video, you get an inside look at me coaching style. I break down how to find, pitch and secure nonprofit sponsors that you can start TODAY when planning your next event.
Read MoreI’ve said it once - and I’ll say it again - I don’t think that is the right question to be asking BUT for today - I’m going to give the people what they want. Specifically, when clients ask me about finding new donors - I teach them what I call the “Inside Out Method”.
Read MoreIn this interview, Mackenzie walks us through allllll the juicy details of how this small dog rescue recruited over 30 entertainers for a two-hour live stream event that raised the organization $10,000!
Read MoreFor the last two years, my friend Anna has reached out with simply one email (short and to the point, but compelling) about a fundraiser her daughter’s preschool is doing: A Wine Pull (I actually don’t know if this is what they call it, but it’s what I’m calling it!).
Read MoreI was speaking with a client whose organization is used to putting on in-person fundraising events. Since none of those are happening anytime soon - she is scrambling to reinvent the wheel 🔧. When the subject of sponsorship offerings came up - she was having trouble getting past not being able to offer "tickets to a seated dinner". I’ve said it before and I’ll say it again - those of us who are willing to think outside the box and adapt are the ones who are going to succeed. Point blank.
Read MoreSo last week I was talking to my neighbor during our daily (socially distant) throw-the-ball-and-let-our-kids-run-around session who said his company has had their most profitable month EVER during this pandemic (and the month isn’t even over! 😱). He works for a gaming company and well yeah - people are home playing a lot of video games right now. The industry as a whole is up 15%.
Read MoreIn this Q&A, Taylor Campbell talks us through what she and her organization did to keep their in-person event going. With only 48-hours to figure things out, the team made some strategic changes and (spoiler alert!) still managed to raise their target revenues while vastly reducing their expenses.
Read MoreIf you are an organization that has established relationships with foundation and major gift supporters here are some things I would advise (and have told my clients) to do stat…
Read MoreSpeaking of “new” - the #1 question I get asked over and over remains: how do I find new donors? There are lots and lots of ways to achieve this and if I was consulting/coaching you I’d ask: why do you want new donors?
Read MoreHere’s to going into 2020 with the hope - the expectation - that YOU WILL FAIL. And by failing - you will get better, stronger and faster. You will also get to practice that it’s not what happens to you, but how you react from it that matters most.
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