Do donors lie?

How I learned an important lesson in fundraising: people, specifically donors, lie all the time.

cultivation, donors, new donorsJessica CampbellJanuary 24, 2024Comment

One of the mistakes I see nonprofits make is that when it comes time to ask for money, they try to ask, inspire, AND educate - all at the same time. It’s too much! Unfortunately, when that happens - it feels like a water hose of information - so much to take in and none of it gets caught. Here are five ways you can educate your donors in the lead up to making an ask for your nonprofit.

The 5 Must-Dos Before Finding New Donors

So much of what I see in fundraising is what I call walking backwards. You are walking - busy and using up energy, but you basically are always in the same spot not really ever moving forward. Why? It’s because your foundation is cracked.

data, donors, new donorsJessica CampbellFebruary 2, 2022new donorsComment

…But how many new donors do you need?

In my last blog post, I asked the question: How do you know if you need new donors? I put you through a series of questions and calculations to help you figure it out. Spoiler alert - you may NOT need new donors. But let’s say you found yourself saying, “Actually I do need new donors.” Cool, by how many? Specifically…

Cool - but how many?

data, donors, step by stepJessica CampbellJanuary 26, 2022donor data, donor retention, revenue gap, number crunchingComment

How They Raised It: $12k in 10 days

When The Little Red Dog got the call - they didn't hesitate, but they needed money. Check out the step-by-step of how this small nonprofit raised $12k in just 10 days.

Why are we (mostly) asking men?

That means that for every house purchased, car bought and yes - you could argue donation made - there is a woman behind that decision making process.

donors, fundraising, storytellingJessica CampbellJanuary 14, 2021women, female donors, donor psychology, asking for donationsComment

The Inside Out Method: How to Find New Donors

I’ve said it once - and I’ll say it again - I don’t think that is the right question to be asking BUT for today - I’m going to give the people what they want. Specifically, when clients ask me about finding new donors - I teach them what I call the “Inside Out Method”.

All About Donor Surveys

This is one mistake I see nonprofits making over and over again. After getting through an event or campaign then….crickets. That’s right: zero, zilch, nada. Try this instead.

stewardship, end of year, donorsJessica CampbellOctober 9, 2019donor surveys Comment

The Number One Secret No One Is Telling You In Fundraising

You ready? Here is the #1 secret no one in fundraising is going to tell you…

fundraising, donors, end of yearJessica CampbellSeptember 9, 2019Out in the Boons, Incfundraising secretsComment

Who Is Your Ideal Donor?

When you post or email or send an appeal out to the world - who are you trying to talk to anyways? My guess is - you might be saying in your head: I dunno...anyone that will listen?

donors, end of year, fundraisingJessica CampbellSeptember 4, 2019ideal donor Comment

How To Write An Epic End Of Year Appeal

YOU READY? Let’s do this…

end of year, donors, campaginJessica CampbellAugust 12, 2019end of year, appeal, 2019 Comment

Three Things to Tackle Before the Rush of End of Year Giving

Come fall, you are gearing up for something great, right? I mean - you can’t NOT be great knowing that roughly a third of all donations come through to organizations during the month of December and 12% of those gifts come in the last three days of the year.

end of year, fundraising, donorsJessica CampbellJuly 23, 2019summer, end of year, donors Comment

Are You Serving Your Audience? Why You Should + 14 Ways You Can Start Today

When was the last time you thought about your donors wants and needs without expecting anything in return? No donation, no follow - nothing?

donors, donor recognition, major gifts, stewardshipJessica CampbellJuly 3, 2019donors, stewarship, serving your donors, giving backComment