Posts in step by step
Watch me raise $3k for Tender

For the third year in a row, I am proudly peer-fundraising for this organization to raise $75k - their largest campaign goal yet. Reaching this goal will increasing their monthly financial gap assistance from $6k per month to $10k per month - effectively increasing the impact by 40%. Think about that 40% more mamas served. Watch me raise $3k for this cause.

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Email marketing for nonprofits according to the data

You can’t track what you don’t measure and despite what you might believe, email marking is not dead. Email still beats social media every day of the week. So many nonprofit organizations come to me saying, “Why even bother?” These are also the ones who usually don’t have strong results because their email consistency is poor.


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The Art of Educating Your Donors

One of the mistakes I see nonprofits make is that when it comes time to ask for money, they try to ask, inspire, AND educate - all at the same time. It’s too much! Unfortunately, when that happens - it feels like a water hose of information - so much to take in and none of it gets caught. Here are five ways you can educate your donors in the lead up to making an ask for your nonprofit.

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An outreach tactic with a 100% response rate

Have you ever heard the saying, “The best time to plant a tree was 20 years ago. The second best time is today,”? That saying is relationship building in a nutshell. A hard truth in fundraising is that very rarely does it go fast. In fact, I can count on one hand the amount of times a donation fell from the sky. The other 99.9%? They came out of meaningful relationships. But how do you start those relationships? Especially when you don’t have an introduction…

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…But how many new donors do you need?

In my last blog post, I asked the question: How do you know if you need new donors? I put you through a series of questions and calculations to help you figure it out. Spoiler alert - you may NOT need new donors. But let’s say you found yourself saying, “Actually I do need new donors.” Cool, by how many? Specifically…


Cool - but how many?

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Three Pillars Every Anniversary Campaign Needs

Is your nonprofit approaching a significant anniversary? As fundraisers, we know anniversaries are a great time to launch a special campaign and raise additional dollars. Milestone years also bring so many other opportunities to celebrate your work and engage stakeholders - both current and past.

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