Day 13: Milestone Giveaway
Who says you can't have a little fun while growing your email list?
Not me!
…and who doesn't love a giveaway?
Next time you reach a subscriber count milestone—consider gifting out a prize or two.
Here are the steps ⬇️:
🛠️ How to set up a milestone giveaway
Step 1: Pull a report of your active subscribers. Are you getting close to your next 1,000?
If so, it's a good time to promote a giveaway.
Step 2: Think up your prizes. It could be anything.
Some ideas:
Swag
A ticket to an event
A 1:1 with the Founder/Executive Director
A shoutout in your newsletter
And so much more!
Step 3: Create some promo materials using a tool like Canva.
Once you've decided what your milestone is and what you're giving away—build some graphics to share across social media.
If you're anything like most organizations—you have more social media followers than email subscribers.
Your goal should be to convert your social followers into email subscribers.
Step 4: Share far and wide!
Pro tip: Once you reach your goal—make sure to close the loop by telling your email subscribers you achieved your goal!
💡 Why it works
For two reasons:
People love helping other people reach a goal. But you have to let them know where the finish line is.
People love a giveaway!
📊 Results
Depending on how far and wide you share the giveaway announcement(s)—this could be a really easy and fruitful way to grow your list!
🧰 Tools Needed
Canva
A giveaway item
🗣️ Last thought
Anything outside the box—I'm up for trying.
Plus, it's fun!
Give it a try and let me know how it works for you.
See you tomorrow for Day 14.
If you'd like to partner up with another organization to cross promote your freebie—make sure you fill in your information here.