Day 14: A Website Footer Email Capture

Image of Jess with caption setting up website footer email capture.

Don't make people pull out their šŸ”Ž to find where to sign up for your email list 

True story. 

I just randomly picked 3 organizations who are participating in this 30 Day Challenge and went to their websites. 

One of two things happened. 

 First (most common), it took me longer than 30 seconds to figure out where to sign up for their newsletter list. šŸ« 

Secondly, if they did have a sign upā€”it asked me forā€¦

  • My first name

  • My last name

  • My email address

  • My city

  • My state

Image of join mailing list form with options for first name, last name, email, state, and city

ā€¦which I'm not going to give on a first time visit. 

That's why today, I'm keeping things simple with making sure 100% of us have at the very leastā€”a website footer on your homepage.

Here are the steps ā¬‡ļø:

šŸ› ļø How to set up a website footer

Step 1: Double checkā€”does your homepage have an email capture?

Step 2: If not, you should add one!

For different website hosts and email services providers this could look different, but for the most partā€”it's called an embedded form that you build in your email service provider (eg: Mailchimp). 

Step 3: Build the form and then inject the code into your website platform. 

Important note about your form: keep it simple! The more info you ask people to fill inā€”the more friction to create. 

Personally, I recommend only asking for an email address and mayyyyybeee a first name (because when have you EVER used a person's last name in an email?!). 

During this challenge someone did ask me: 

ā€œIf you only ask for an email addressā€¦how do you segment?ā€

Here's my answer ā¬‡ļø:

If you want or need to collect more info for segmenting purposesā€”try doing what I did and once folks sign upā€”redirect them to a short questionnaire. Over 75% of folks who signed up for this challenged filled in their info post sign up. šŸ˜‰

šŸ’” Why it works

Having a website email capture is one of the simplest ways for you to help people find their way to your email list. 

Don't make people search far and wideā€”make it super easy!

šŸ“Š Results

You can expect between a 1%-5% conversion rate. 

šŸ§° Tools Needed

  • Your website builder

  • Your email service provider

  • ***Possibly a connection tool like Zapier

šŸ—£ļø Last thought

 For all thing email growthā€”it's important to do the simple things first. Once you have all of them set upā€”then you can try some of the higher effort items. 

One Last thing: Shout out to the team at Africa Youth Rising who is boldly putting themselves out there to do a cross promotion. Who is going to join them?

 If you want to partner up with another nonprofit organization where they share your freebie and you share theresā€¦.fill out your info here.

I want to cross promote
Jessica CampbellComment