Day 12: Cross Promotion
You've created your freebie, opt-in or resource ✅.
You've shared it in as many places as you can think of ✅.
…but what if you tried one more thing?
I know from working inside nonprofits that us nonprofit people—we like to hang out with other nonprofit people.
So what if you reached out to one or two other nonprofits in your space and asked them to do a resource swap?
You scratch their back and they scratch yours?
Here are the steps ⬇️:
🛠️ How to set up a cross promotion
Step 1: Make a list of all the nonprofits that would be a good fit for your cross promotion.
For example…
❌ A dog rescue and STEM afterschool program…might be tough
✅ A cancer program focused on supporting patients and a program supporting children who have parents are navigating a diagnosis…there could be overlap.
See the difference?
Ultimately, you want to ask yourself—which nonprofit(s) have an audience I'd want to get my nonprofit in front of? Who have the same interests and values?
Step 2: Reach out to these organizations and see if they'd be up for putting your freebie/opt-in in an upcoming email newsletter. In return, you'll do the same.
Pro tip: Make this as easy as possible for them. YOU provide the graphic, the description and the opt-in link.
Step 3: Put their resource in your newsletter the same week they do it for you!
Step 4: Report back. Let them know how many new subscribers you got from the cross promotion. If it was a success for both parties—you can plan to do it again!
Interested in this tactic, but not sure of what nonprofit to partner with? I'll help play match maker 😉.
Once you've added your own info, look through the list and see if there is any resource you'd be willing to cross promote. Reach out to the person and you take it from there!
💡 Why it works
When you participate in a cross promotion—you are getting your resource in front of new eyes for free 👀! The right audience too. 😉
📊 Results
This is so dependent on how engaged the other nonprofit's email list is AND how valuable the resource being shared is, but I'd say a conservative 1% conversion rate would be a success.
For example, if the other nonprofit has 1,000 engaged subscribers—you can expect 10 people to sign up to receive your resource.
🧰 Tools Needed
Your email opt-in link
A cross promotion partner
🗣️ Last thought
What I love about cross promotions is that there are SO many possibilities.
Seriously, what if you went for it and did this with 10 new partner organizations each quarter?
That has the potential to get you in front of thousands of new subscribers with not a ton of effort.
A win-win for all!