Day 27: Optimizing Your Social Media Platforms
100% of nonprofits I meet have more social media followers than they do email subscribers.
ONE HUNDRED PERCENT. 💯
If you follow the trend, that means you already have a built in audience of people who have raised their hand to say, “I'm interested in the work you do.”
The problem is: using social media platforms to raise money is really tough. Like REALLY hard.
Email though? It's a lot easier.
That's why you should work very hard to convert social media followers into email subscribers.
Not only does having people follow you across multiple platforms increase the likelihood that they will see your content—it's been proven that people who follow you across multiple channels are more likely to give.
Here's how you do it:
🛠️ How to optimize your social media platforms to grow your email list
Step 1: Make sure all of the links across all of your social media platforms point people towards your email list.
Personally, I like to point people straight to the email sign-up link. Not the website, not the donate page—the email sign up link.
I also prefer that over a Link In Bio option because when people have too many things to choose from—they often choose nothing.
Step 2: Get in a habit of pointing your social media followers to your email list at least once a week.
Our client Jacob Adams of Inner Spark is great at this (see below)
Step 3: In addition to your posts, you can also use the link in Instagram Stories feature to encourage people to click and sign up for your email list.
There are so many ways to do it!
💡 Why it works
Your social media followers are people who have already opt-in to wanting to learn more about your nonprofit.
The likelihood of them wanting to get your emails is significantly higher compared to a stranger on the internet.
You just need to move them along the engagement path—inviting them to go one step deeper.
📊 Results
Depending on how big your social media following is—you can expect as little as a handful and as many as dozens to join your list each wee k.
🧰 Tools Needed
Your opt-in link
A compelling reason to join your email list
🗣️ Last thought
Remember, your social media followers are your personal built in audience. They are right there!
Look to these folks to become your new, best email subscribers.
Do you want to keep the party going once we wrap up this 30 Day Email Growth Challenge?
Make sure you add your name to the new Grow Better Together Waitlist to get first dibs at joining for a limited-time Founding Member price.