Day 25: Where to Share
Today is Day 25 of the Email Growth Challenge for Nonprofits and since you now know how to build a ton of resources like:
Resources
Freebies
Events to lean on other audiences
Quizes
Cross promotions
Petitions
…I want to be very clear on how to share them. 🗣️
Because creating the thing is not enough—you have to promote it…LOUDLY.
Here's how you do it:
🛠️ How to share the opt-in you built
Step 1: Make a list of all the places you could share.
Some ideas include:
Your website pop-up
Your website footer
A banner on your website
To your current email list
To your LinkedIn page
To your other social media pages
In an ad
In a Facebook or community group
On reddit
In a podcast interview
In a blog
In another nonprofit's email list
Your email signature
Step 2: Build some graphics in Canva to make it visually attractive.
Step 3: Write some copy that gets people interested, curious and excited about your offer. If you want an awesome example, Mackenzie on my team wrote this post on LinkedIn about this 30-Day Challenge that went wild.
Step 4: Take your graphics, your copy and your opt-in link and post it everywhere.
Then, in a few days or a week—do it again.
Honestly, you should plan on talking about it 10X more than you think you need to because…
Not everyone in your audience will see it if you only post about it one time
Humans need LOTS of reminder 😉
💡 Why it works
99.9% of the employees I know who work at nonprofit are humble—too humble if I'm being honest.
They don't want to come off as “salesy” and so…
they don't promote their events loud enough
they don't fundraise aggressively enough
they don't post often enough
The truth is: no one is paying as close attention to you and your nonprofit as you think they are.
When you promote things far and wide—you are doing busy folks a favor. ✨
Someone out there might really want what you are offering, but if they can't see it or find it—they will never get it.
📊 Results
Depending on your opt-in, you can expect new subscribers in the dozens all the way up to the thousands.
🧰 Tools Needed
Your opt-in
A graphic
Some compelling copy
Bravery and gusto—you've got this 💪
🗣️ Last thought
Believe it or not—promotion does not come easy to me. After 9+ years I still struggle with it.
But like anything—it gets easier with practice.
So start today!
Do you want to keep the party going once we wrap up this 30 Day Email Growth Challenge?
Make sure you add your name to the new Grow Better Together Waitlist to get first dibs at joining for a limited-time Founding Member price.