Day 7: Post a Teaser Social Caption with a CTA

Are you showing up as a thought leader on LinkedIn yet?

 

If not—you 100% should be. 

 

And when you use your social media platform(s) in a strategic way that will also grow your email lists—they can be a very powerful tool. 

 

One way I like like to use my social media to grow my email lists is with what I call a “teaser post” where I tease out the content and encourage people who want to read the rest to sign up before the next newsletter drops. 

 

Here's how it works. 

🛠️ Setting up your teaser post

At Out in the Boons—we love a teaser post on a platform like LinkedIn (which is really having a moment) where you preview the email content you are about to send 24-hours before the email gets sent out. 

 

Check out a few teaser posts we produced for some clients ⬇️:

 

BY BOOK TRUST’S CEO, PATIENCE PEABODY:

BY COLLEGE & COMMUNITY FELLOWSHIP’S FORMER EXECUTIVE DIRECTOR MARLON PETERSON:

💡 Why it works

A big goal should be converting your social media followers into email subscribers. This “teaser post” method works to accomplish that by inviting folks who already connect with your content and asking them to go a little deeper via your newsletter. 

📊 Results

Our clients who put out this style of a post can expect anywhere from 5-10+ new subscribers each week. 

 

That may not sound like a ton, but over a year that adds up to 260-520 new subscribers!

🧰 Tools Needed

  • Your social media platform(s)

  • Your email opt-in link

🗣️ Last thought

In my experience, growing your email list is best achieved when you try a combo of methods. 

 

This is just another method—especially if you are or want to be a thought leader on social media. 

 

Going to give this one a try? Tag me in the comments so I can see it!

 

Hope you enjoyed your weekend — I'll be back tomorrow for Day 8!

Jessica CampbellComment