Day 18: Sharing your freebie on podcasts
Today on LinkedIn, I talked about the difference between what consultants often offer up as advice vs. what I'd actually do if I was trying to find my next 1,000 donors.
Consultants want you to build foundationsssss, and systemssss and do everything by the book.
But if I was a nonprofit leader who had a goal of finding more donors—the truth is—I'd just go. And I'd get LOUD.
Fast momentum. 💨
Showing up as a podcast guest is a fantastic way to get the word out about your nonprofit.
At the end of almost eery interview, the interviewer usually asks, “Where can people get more information?” and 99% of guests point them to a website. 👎
Instead, you can and should point them to your best free resource aka—the thing people actually want.
Here's how to do it.
🛠️ How to share your free resource on a podcast
Step 1: Make the link to getting your free resource something SUPER simple.
For example, insertyournonprofit’sname.org/freebie
Step 2: Weave your freebie or free resource into your podcast conversation where you can.
Step 3: At the end, when the podcast host asks you, “Where can people find more information?” talk about your value-add freebie. You should say something like, “We share the best content like our (insert name of freebie) on our email list. You can sign up at: insertyournonprofit’sname.org/newsletter.”
Most folks would direct people to a social media account or website—but you’re more strategic than that. ☺️
💡 Why it works
If people enjoy a guest they are listening to—they will want to go deeper, learn more and even stay connected.
By sharing your resource, you are proactively getting people to your email list, not just your website.
📊 Results
One of our clients just started using this strategy and he already attracted four new subscribers from just one interview!
🧰 Tools Needed
A clean website link
Your freebie/resource
🗣️ Last thought
Haven't really incorporated podcasts into your PR strategy? No worries. Here is a list of nonprofit podcasts to pitch.
Make sure you add your name to the new Grow Better Together Waitlist to get first dibs at joining for a limited-time Founding Member price.