Day 16: Use a Quiz
Want to follow a nonprofit that really knows their stuff?
That means the results are even better than she originally thought!
Here's how to do it:
🛠️ How to build your quiz
Step 1: First, you'll need a theme.
For example, will your quiz be informative like Becky's? Or will it be silly and fun—more like a personality quiz?
Take some time and think about what would attract your ideal subscriber best.
Step 2: Come up with the questions.
Pro tip: I'd make this around five questions max. This isn't school. You want people to get a quick win.
Step 3: Build your quiz.
Using a tool like Typeform or Interact input all of your questions and answers.
Step 4: Build the automations to deliver the quiz results.
In Becky's email workflow—she sends five to nine emails over the course of a few weeks introducing the new subscribers to The Adventure Project's work and inviting them to go deeper as donors/monthly donors.
Step 5: Set up your success page with a call-to-action. I'd recommend inviting people to make a donation or join your monthly giving program.
If you'd like to see a quiz in action—check out what Becky and her team at The Adventure Project have put together!
💡 Why it works
A quiz can be a powerful lead generator/email subscriber acquisition tool.
They are an interactive, fun and quick engagement resource that you can keep on your website, link in your website popup or send ads to.
📊 Results
Becky and her team have generated over 5,300 email subscribers using her quiz 🤯.
She also recruited 149 donors—28% of them joining her monthly giving program.
🧰 Tools Needed
A quiz tool like Interact or Typeform
Your email service provider
🗣️ Last thought
The right quiz for the right audience has the potential to be a very powerful marketing tool.
What I love about a quiz is all the places you can share it—in your website pop up, in your website footer, on Pinterest, in ads…
It has the ability to entertain AND educate—a perfect mix to capture people's attention and preview them to what they can expect in your future marketing.
Hope you have fun with this one.
A big thanks to Becky and her team at The Adventure Project for being SO generous with sharing information to help us all grow our audiences together.
Have you found these growth challenges case studies super helpful? Inside Grow Better Together 🌱—a community for nonprofit fundraisers and marketers who want to grow their email lists and audiences—these will be the norm. Real nonprofits sharing real how-tos.
This is not your typical group—it's for action takers only. People who want to move the needle, build their individual giving program and raise more money online.
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