HOW IT WORKS 👇

Struggling with low open rates, fewer clicks, and higher unsubscribes? 😩

The problem might not be your emails—it’s your email list.

Many nonprofits saw their year-end campaigns underperform in 2024 because they hadn’t been growing or refreshing their audience throughout the year.

📧 This guide will help you avoid that mistake by giving you 14 actionable ways to attract and engage new subscribers—so your next fundraising campaign reaches the right people.

Do you want to get better at having real, authentic, connecting conversations with your donors, staff, volunteers, board members or beneficiaries?

This guide has tips on where to start, how to set yourself up for success before the interview, along with a number of interview questions you can use and adapt to suit your needs.

Get the Grant Writing Template That Wins Funding! (FREE Download)

Writing grants shouldn’t feel like reinventing the wheel every time. Yet, so many nonprofits struggle with where to start, what funders want to see, and how to make their applications stand out.

That’s why I created this FREE Grant Writing Template—a resource packed with the exact questions funders ask, plus guidance on crafting compelling responses that grab attention.

- Streamline your applications

- Answer funders’ key questions with confidence

- Save time & increase your chances of winning funding

Download now and start writing stronger grants today!

Our guide contains everything you need to know to create an effective Planned Giving website - with an example and copy you can “cut-and-paste”.

The first step to successful digital Planned Giving is having a powerful website that inspires donors to leave your nonprofit a gift. Get yours set up today!

Curated Collection of Templates, Checklists, and SOPs to Help You Manage Your Nonprofit Like a Pro

Make 2025 the year your nonprofit meets your marketing challenges head-on with expert strategies and proven tips to help you grow.

This guide is aimed at helping you do the most good with modest resources through clear communication, better connections with stakeholders, and better use of your most valuable resource: time!

In this free 5-step guide, you’ll learn:

💲How to create a realistic marketing budget

💡What to say to start crucial marketing conversations

🆘Where to look for external help with internal constraints

Recurring giving is more accessible to more charities than at any other time in history, thanks to the subscription economy changing not only the way people consume, but also how they give. Taken from the lessons in Dave Raley's book, The Rise of Sustainable Giving, The Sustainable Giving Growth Blueprint is a 7-step guide to growing a thriving recurring giving program.

Super Short Description:

A 7-step guide to growing a thriving recurring giving program.

The Grant Funding Tracker is an easy-to-use spreadsheet tool designed for nonprofit leaders, development directors, and grant teams to plan grants, forecast institutional funding revenue, and stay on top of awards—helping you secure, manage, and maximize your institutional funding pipeline with confidence.

Not sure which task management tool is right for you? Take this quick and easy quiz to find the best fit for your organization.

With so many options out there, it’s easy to feel overwhelmed. This quiz will help you cut through the noise and recommend the best tool to increase your impact.

✔ Get tasks out of your brain and into a system that works

✔ Find the perfect tool for your team’s workflow

✔ Discover whether you need a DIY solution or expert guidance

When burnout has you looking at the "Apply Now" button on job boards a little too often, it’s time to get some help.

This toolkit helps nonprofit leaders set boundaries at work, without the guesswork.

Our Anti-Burnout Toolkit includes eight resources, including our Boundary-Setting Email Script, our Sabbatical Request Template, our Delegation Worksheet, and our Crisis Escape Plan Checklist.

Not sure why your nonprofit's logo feels off? Get a free, personalized review from branding expert Lauren Atherton. In just two business days, you’ll get clear, actionable feedback on what’s working, what’s not, and tips for how to improve it.

Get this free guide and discover:

⭐The 5 proven ways your Board can add value to your nonprofit.

⭐The 10 defining characteristics of a highly effective boards.

⭐A mini-assessment to reveal how effective your current Board is and identify areas to target for improvement.

⭐The six steps to create a highly effective board with specific actions you can take now!

Hey small nonprofit - are you ready to move beyond grants and build a reliable, sustainable fundraising program? The Systems-First Fundraising Toolkit includes templates, guides and a custom GPT to help you fire up the fundraising engine.

Discover the three most effective fundraising strategies that inspire U.S. donors to support international causes. This free guide is perfect for nonprofit leaders and fundraisers seeking to expand their donor base, optimize their online presence, and craft compelling stories that drive donations.

This 8-episode private podcast series is designed for Black women and women of color leading social change organizations that know that the nonprofit "rules" were not made with, for, or by us, and they are ready to create their own playbook - one that will guide them, ground them, and remind them of their power to lead differently.

The 3-part new donor welcome sequence template helps small nonprofit teams to:

1) Welcome donors into your community with authentic messaging

2) Share your mission and impact through compelling stories

3) Offer a clear path to deeper engagement with first-time donors

While structured for guidance, it's totally customizable to your unique donor relationships! The template works as a starting point you can adapt based on what resonates with your community. Perfect for organizations without an email welcome sequence or those needing a refresh to

This a collection of 11 short video's that are an overview, interest piquing, creative plunge into the world of direct mail and direct response. For the new and not so new fundraiser.

Data is everywhere- it seems like every consultant, every thought leader, and every coach has some new data to share with you every day.

This is great news! It means that the nonprofit sector is moving towards evidence-based practices.

But... it can also be pretty intimidating (not to mention confusing). There is SO MUCH information out there- it is downright impossible to know what to believe anymore.

This is especially true when experts quote studies that: contradict each other, are difficult to apply in a REAL nonprofit setting, or seem too good to be true.

Inside this guide, you'll find examples of five common data problems along with pro-tips for navigating the question: is this information fact or fiction?

Conversations with donors can be sweat-inducing for fundraisers. (What do we even discuss? Do I need to be “on” and wow them? I don’t even know how to start… or what to say!) But it doesn’t have to be that way.

Use these seven questions to create meaningful conversations with your donors — conversations that honor and affirm both your donor's and your humanity.

This is the way you'll super-charge your philanthropy — not just in dollars raised, though you'll certainly have more of those.

You'll also have more joy, more meaning, and more love and care in your life, something we all need as humans. Through these conversations, your work can become true philanthropy (or love of humanity) once more.

Searching for grants can feel overwhelming. Chasing every open grant cycles is a fast way to waste time and burn out nonprofit staff. The Go/No Go Grant Decision Guide is your strategic tool to streamline grant research. A straightforward series of questions in priority order guides you through the opportunity evaluation process, creates a simple record to share, and keeps you away from the time-suck of the dreaded research rabbit hole.

Making big decisions doesn’t have to mean overthinking or second-guessing. This guide gives Executive Directors and Senior Leaders the practical tools to cut through the noise, focus on what matters, and make decisions that actually stick. No more backtracking, endless debates, or “I wish we had known” moments—just clear, confident choices that move your organization forward.

How to Craft Direct Mail Appeals That Convert is your go-to guide for writing donor-centered appeals that get opened, read, and acted on. Author Gabie Benson, founder of Sprout Fundraising & Consulting, has over 20 years of nonprofit leadership experience, and it all started with direct mail. Gabie knows firsthand how powerful a well-crafted appeal can be, and she’s sharing her best strategies to help you master your mailbox.

Get expert insights for writing compelling appeals and packaging your message for maximum impact. Plus, design a customized appeal in minutes with Gabie's Canva template––free access included with the guide. How to Craft Direct Mail Appeals That Convert will help you raise more for your mission, whether you're new to direct mail or looking for fresh ways to improve your open rates.

A downloadable Canva template for your nonprofit's email marketing dashboard.

With the 12 Week Year planner for Non Profits, gain clear direction and a focused framework to escape the chaos and achieve real impact. Define your priorities, create a roadmap for success, and finally see the progress you've been working towards. Shift from reactive to proactive, giving you the tools to anticipate challenges, strategically allocate resources, and achieve your long-term vision. Based on the books: 12 Week Year and Big Goals

Are you frustrated that key decision-makers aren’t listening to your organization? Are you putting a ton of time and effort into your communications but not getting results?

With this practical communications guide, you’ll create the building blocks of a successful campaign that mobilizes your community and is heard by decision-makers.

It includes quick-tips to:

Set a strong campaign goal

Identify and activate your audiences

Create strong messaging

Create momentum for your campaign

While the tips are focused on issue advocacy, the steps are strong building blocks for any communications plan.

Unlock key insights with this easy to use and easy to follow marketing data analysis template—a simple tool to track social media, email, website trends, and more. Make smarter, data-driven decisions to refine your nonprofit’s marketing strategy and maximize impact.

Free Workshop of Your Choosing! Quiet Your Inner Critic by identifying and characterizing it then learning tools and tips to quiet it when they are getting too loud or in your way. Or Meet Your Inner Mentor, just as you have a voice that leads from self-doubt you also have a voice of inner wisdom, your Inner Mentor. Meet your Inner Mentor through a guided visualization and journaling and learn tools to access your Inner Mentor regularly to support you. This is based on Tara Mohr’s “Playing Big” work. Receive a free coupon code to attend one of these workshops offered throughout 2025 plus a handout

Effectively combining data, storytelling, and strategy, builds a strong case for earning private funders’ support. With this guide, you'll be able to gather what you have - or start collecting elements you need - in order to build the case for funding your organization.

This guide is especially designed for small to mid-sized nonprofits looking to level up their private funding for diversity or growth.

The Brave Fundraiser's Guide helps nonprofits create powerful, attention-grabbing messaging that drives donations and engagement. This freebie includes 10 done-for-you prompts, a DECAF Messaging Check, and proven strategies used by leading nonprofits to capture donor attention and inspire action. By shifting from safe to bold messaging, nonprofits can raise more funds and build lasting relationships with supporters. It’s the perfect tool for organizations looking to amplify their impact and stand out in the crowd.

Donor Love in Just 5 Minutes a Month is a simple, low-lift calendar to strengthen donor relationships. This 12-month engagement plan gives nonprofit leaders and fundraisers quick, budget-friendly ways to keep donors engaged — all in just minutes a month and plan ahead without the overwhelm.

Whether you're struggling with donor retention, stewardship consistency, or creative engagement ideas, this plug-and-play calendar makes it easy, effective, and manageable —even for the busiest nonprofit teams.

Get your free Donor Love Calendar and make stewardship simple!

A handy guide filled with actionable tips for nonprofits to make small but impactful tweaks to their press releases that aims to increase their chances of having their pitch picked up by the media.

The Hiring Process Health Check is a quick and effective audit designed to help nonprofit hiring managers assess and improve their recruitment process. It provides a simple checklist to ensure a smooth, engaging, and equitable candidate experience—helping organizations attract and retain top talent.

Planning a silent auction? Make your event seamless with these professionally designed templates! Grab your FREE Silent Auction Item Display Sheet and Silent Auction Gift Certificate Template to ensure your auction items are well-presented and easy to manage.

Have you had the same logo and branding for 7 years or more? Do you know in your heart of hearts you need an update but are afraid of the cost? Let's demystify the process and talk numbers. Know what costs to think about and how to save money in the process.

Bridging the Gap is a practical, no-fluff guide designed to help non-profits build a financially engaged board. Packed with actionable strategies, templates, and tools! This guide simplifies financial oversight, fundraising, and board accountability—so you can focus on what truly matters: your mission.

Elevate your grant writing skills with our comprehensive "ABCs of Grant Writing Tool Kit," tailored for novice grant writers and nonprofit professionals seeking to enhance their fundraising capabilities. This user-friendly course offers a solid foundation in grant writing fundamentals, equipping you with the essential tools and knowledge to craft compelling proposals that stand out to potential funders. By enrolling today, you'll gain exclusive 7-day access to the first module of our full ABCs of Grant Writing Course, providing you with a valuable jumpstart on your journey to becoming a proficient and successful grant writer. Don't miss this opportunity to unlock the secrets of effective grant writing and significantly boost your organization's funding potential.

This guide provides easy-to-use AI prompts for EDs that help with everyday leadership tasks like writing donor emails, preparing board reports, brainstorming fundraising strategies, and crafting impact-driven messaging.

If you're tired of check-in meetings where you never get through the whole agenda, and always ran over time, then this template is for you!

This one-on-one meeting framework makes it easy to prioritize discussion topics from the most urgent and important convos to cursory updates and FYIs.

Your download includes an editable template, video tutorial, and tips and tricks for implementation.

This workbook will guide you through key areas of organizational readiness, donor engagement, and strategic internal communication so you can confidently raise funds and deepen your impact.